On Tuesday 19th May, Facebook announced a HUGE new feature called Facebook Shops. In an attempt to assist both businesses and the economy recover from the coronavirus pandemic, this feature has been pushed forward – and are we excited! This feature is going to change the whole e-commerce industry as we know it *mic drop*.
This is a mobile-first shopping experience where businesses can easily create an online store on Facebook and Instagram for free! Shops let you choose which of your items you want to feature, merchandise with product collections and tell your brand story with customisable fonts and colours. This feature will begin rolling out in the U.S.
We’re seeing a lot of small businesses that never had online presences get online for the first time. For a lot of small businesses in this period, this is the difference between staying afloat and going under. Mark zuckerberg
Zuckerberg and his team have really thought through how Shops would dominate the market with some very cool, key features:
- Customer support will be strong with customers being able to connect with businesses through WhatsApp, Messenger or Instagram Direct to ask questions, get support, track deliveries and more.
- Live shopping features which can help with launches and flash sales.
- Loyalty programs directly through Facebook and Instagram.
This feature is ultimately going to revolutionise the way we experience e-commerce today.